About Us

From Leak to Leaps: Fillow's
Journey to Redefining Period Care

After months of quarantine during the pandemic, we were finally able to plan a fun reunion. Well, the reunion day came, and our plans got cut short because one of us had a period leak. That period leak got us talking about flows, leaks, and issues of failed period products.

We discovered that most menstrual care products are all based on nearly century-old designs, with close to no iterations made on the product itself—including pads, tampons, and even menstrual cups, which can all be traced back to at least the 1930s.

And that was our eureka moment—we thought there had to be a better way. We decided we needed to create a truly innovative period product—something that was convenient, easy to use, and long-lasting.

We entered our idea into the Chicago Booth School Of Business College New Venture Challenge and swept the competition away! We became the first all-female team to win first place in the program and even received the largest investment ever awarded.

And the rest is history as we knew Fillow solved a problem no other period products did!